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Author: CPT Tyler Merritt, USA, Ret. CEO Nike promotes the belief that regardless of age, gender, race, or even physical fitness levels, everyone's an athlete. This notion was solidified in a September 5, 1988 marketing campaign known as “Just Do...
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Author: CPT Tyler Merritt, USA, Ret. CEO In Greek mythology Nike was the goddess of victory, symbolized as a divine charioteer flying over the battlefield to reward the victors. When it comes to symbolism, is there a more quintessential representation...
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Author: CPT Tyler Merritt, USA, Ret. CEO The word “justice” has been so degraded in common parlance. In its most basic sense it should mean administering deserved punishment or reward. But now we have social justice, economic justice and even...
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Author: CPT Tyler Merritt, USA, Ret. CEO Imagine yourself asleep with your family one Saturday evening excited to get up early and surprise your wife and kids with some scrambled eggs and burnt toast, then that phone rings. Not your...
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Few Americans realize the extent to which products that they purchase are produced overseas, especially items covered in patriotic symbols such as the American flag and our beloved bald eagle. Multi-million dollar corporations like Nike are responsible for the employment...
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